Offers provided by the best betting sites are an exciting and important area to explore, providing incentives such as free bets and price boosts for players to claim.

Betting bonuses are everywhere, and there is a wide variety of them. But in this guide, we help punters focus on only the best ones available.

➳ Welcome Offer

The welcome offer is the first thing punters will experience when registering with a betting site. However, a welcome bonus doesn’t determine your overall betting experience.

But we still judge sign-up offers by the bonus amount and something that gets overlooked, which is how complicated it is to claim it.

➳ Fair Offers

Betting offers come in different shapes and sizes. For example, some may offer a huge free betting bonus value but require a significant risk, making it less favourable.

We look for what we feel are fair offers, which are essentially good value compared to risk. We also look at how the free bets from offers can be used and things like wagering requirements.

➳ Seasonal Betting Offers

The sports betting scene changes throughout the year. First, there’s early action in the year with the likes of Six Nations Rugby, followed by the Cheltenham Festival, the knockout stages of the Champions League and conclusion of the Premier League and so on.

We look at how well a bookie performs in promotions targeted at seasonal tournaments.

➳ On-going Sports Offers

Assessing the number of offers on popular sports is essential. The likes of horse racing and football are two big staples of UK betting site offers, and it’s where most customers are driven to.

But not only do we look at the range of offers for specific sports, we also consider the number of free bets that can be applied to any sport.

➳ Easy to Claim

We support the best betting offers that are easy to claim. Having to go through a complicated process to redeem a bonus is not something a punter wants to suffer.

We look at the terms and conditions of bookmaker offers to determine how much time you may need to invest to claim the offer.

The best betting promotions come in different forms. Some, like Money Back Specials and Acca Bonuses, are more common than others.

Here are some of the most common types of bet sites offered.

↪ Money Back Betting Offers

This is a popular form of betting bonus. After placing a qualifying stake on a select market, you are credited with a free bet bonus if some particular set of circumstances unfolds.

An example is the Fitzdares 0-0 Bore Draw Insurance, where customers get a stake refund on pre-match Champions League bets if the game ends goalless.

A Money Back Special is not as common among betting sites sign-up offers. But they are widespread among existing customer offers and can be integrated into your regular betting if they fit your strategy.

↪ Acca Bonus Betting Promotions

For players who enjoy a punt on an accumulator, finding bookmakers that offer a win bonus for successful acca will be a good fit.

There are plenty of examples of Acca Bonuses available – 10Bet adds a cash bonus of up to 100% of your winnings up to a maximum of £5,000 for pre-match football accas of at least three legs.

Acca Bonus promotions work on a sliding scale. The more legs that are in your successful accumulator bet, the bigger the percentage of payout is.

While the top-end bonus of these promos look super-enticing, they will only apply to enormous accas. But still, even picking up a 10% bonus on a four-fold is a significant boost.

↪ Acca Insurance Betting Promotions

Another popular type of accumulator promotion is taking insurance on your accumulator bets. These, too, are very common, like the acca win bonuses.

An Acca Insurance promotion covers a qualifying bet if it loses by one leg. Unfortunately, it can be a teeth-grinding experience losing a big acca because of one selection.

Accumulator bets are a risky form of wagering. That’s because all the individual legs have to win for the bet to be successful – the more legs, the taller the task.

So snapping up acca insurance where you’ll get a free bet or even cash back on a bet that loses by only one leg makes this a great promotion.

↪ Loyalty Clubs

A great way to stack up some free bets are through Loyalty Clubs. However, we will add the caveat that it is not worth overreaching your betting bankroll to try and claim a bonus through these types of programs.

But if the bet requirements during a weekly promotional offer for a Loyalty Club is within your means, then rewards can be claimed.

Many betting sites have some form of Rewards Club, including 10Bet, BetVictor and BetZone.

The requirements will differ across them. But a minimum amount of stake will be required on settled bets within the qualifying period, usually a week.

↪ Enhanced Odds

While not a free bet offer, enhanced odds are some of the best bonus offers that can be snapped up, especially if they fall into place on a market you were already considering.

Many bookmakers, including BetUK, Mr Play produce a lot of odds boost markets. They are for pre-selected market options, but because they don’t come with extra T&Cs, they are a straightforward kind of bonus.

↪ Free Bets Offers

There are other ways to collect free bets. One of the popular ways is getting credited with a free bet by placing a bet on a qualifying market.

These are generally launched on a specific event. So, for example, it could be placing a bet on the match winner of the UEFA Champions League final and getting a free in-play bet for that fixture.

Among bookmakers that offer promotions like this are BetUK, who give a £3 free bet every week for at least £15 staked on horse racing.

The best way to snatch up these kinds of one-time deals is to visit the ‘promotions’ pages regularly.

We have extensively researched the existing customer betting offers with the best betting sites. They are often worth digging deeper into because they provide long-term value for day-to-day betting.

While betting sites with welcome bonus offers attract punters in through the door, promos for existing customers are great to fit into your regular betting.

With that in mind, here are some of the best existing user betting offers and promotions that we have found.

⤿ Horse Racing Money-Back

There are good examples of horse racing bonuses where you can claim a lost stake refund. Boylesports have a money-back special if second to the SP FAV, while Coral will refund if a selection is beaten by a length or less. 10Bet have a similar offer if your horse loses by a neck or less.

⤿ Cashback Bonuses

Some bookmakers offer cashback rewards based on losses during a period. An example is the Fitzdares 10% back on losses in a promotional week played on Create-a-bet plays. In addition, Tebwin provides cashback offers on various sports like tennis, MMA and F1.

⤿ Acca Free Bet Bonuses

While punters can collect acca win bonuses and acca insurance offers, another acca offer is also available – claiming a free bet for placing a certain amount of acca stake.

NetBet have a £5 free bet back for placing a £10 four-fold acca. In addition, BoyleSports have an acca loyalty club where you receive a free bet for placing regular accas.

⤿ Best Odds Guaranteed

This is a staple horse racing promotion and will be found on most betting sites for UK and Irish racing. Place a stake, and if your horse wins at a bigger SP than you backed your selection at, you get paid at the higher price.

⤿ Fair Chance Offers

A famous horse racing betting offer like BetVictor’s Run For Your Money lets punters receive a cash refund if the chance of their backed selection is scuppered right at the start of the race.

Which betting sites offer the best welcome bonus?

Always try to find promotions that fit your betting. In terms of good betting sites with welcome bonus offers, Fitzdares stand out.
Fitzdares have a great package of Bet £30 Get £30 Free Bet + 20 Free Spins, while 10Bet is hard to beat in terms of overall value with up to a £200 bonus to claim.

Are offers and promotions only for new players?

Not at all. Bookmakers have specific welcome bonus offers that only new punters registering can claim. For all existing customers, there are a lot more promotions. Fitzdares have a lot of long-standing horse racing, greyhound and football offers.

Why do bookmakers offer welcome bonuses?

Bookmaker sign-up bonuses are an advertising tool for bookmakers. They are promotions that they use to try and attract new customers. Remember that they are in the business of making money.

How much can I make from betting sites sign-up offers?

There is no set answer for this. However, a maximum free bet value can be claimed from a promotion, such as a £50 Welcome Bonus at 10Bet. Remember that most bonuses will still require you to play a stake in the first place, so the value of that risk must be considered.

How long will it take to get a Free Bet?

Most free bet bonuses are credits upon the settlement of the qualifying bet. Most welcome bonus offers must be completed within 30 days of opening the account. Also, free bets will have an expiration period once they have hit your account.

What are the wagering requirements for a betting bonus?

Always look into the terms and conditions of a deal for wagering requirements. What are they? Terms like placing a specific bet to trigger a free bet bonus or to wager double the amount of winnings from a free bet before that cash is turned into withdrawable funds.